‘I also think need to find the right investor for story.’Īttendees heard that in today’s economic environment, investors are focused on the big macro picture and it is difficult to get them to focus specifically on individual companies.
‘I think focusing on basics, clarity and the key metrics is more important than ever,’ one panelist told delegates. The other approach was to ‘adapt your story’, with parallels drawn with the buy side.Ĭompanies should understand what part of the story was better to highlight at specific times that mirror changing stakeholder expectations. Supply-chain disruptions, global inflation, muted IPO and M&A activity, increased focus on companies’ sustainability agenda and artificial intelligence (AI) were all noted as IR disruptors at the UK’s IR Society Annual Conference.ĭelegates at the conference in London this month heard that listed companies must be very clear about their positioning, how it’s both the same as others and different from others when facing such disruptions.
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